Inside Business: Corwin Churchill Appliance | Video

Jim Christianson | 1/15/2013

Bruce Whittey admits he hasn`t always been selling microwaves and stoves. "Really, was part of a tire store operation that we had back then and we sold appliances."

It wasn`t until after World War II that Whittey`s father focused his energy on home appliances. A move that would prove successful for the family owned business. "In fact, I think that`s one of our strengths is that we`re able to offer a wide assortment of models and brands, not just those that`re on sale, but those that may work best with the customer."

Corwin Churchill will soon celebrate 80 years since it opened. Whittey admits, the secret of the store`s longevity is nothing earth-shattering. They offer competitive pricing and have built a loyal client base. "We also have a great working relationship with contractors, both locally and in western North Dakota."

Not only have washers and dryers and everyday appliances become much more energy efficient, Whittey says they`ve also become smarter. For example, this new high tech coffee maker contains more computer power than an original desktop PC.

"Intelligent refrigerators, we`re seeing washers and dryers you can turn on with your smart phone. We`re seeing this more and more."

Whittey says he and his dedicated staff hope to stay open for another 80 years. "The main thing will be to make sure we`re still viable and that we can provide great service to our customers."

Corwin Churchill Appliance is at 309 North Third Street.

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