Pushing Black Friday | Video

Sarahbeth Ackerman | 11/23/2012

The holiday season seems to be starting earlier and earlier, before one holiday begins, stores are already setting up for the next approaching holiday. This year, at some stores, Black Friday is beginning on Thanksgiving.

"We are going to be open 6:00 to 4:00 on Thanksgiving day. We`re gonna close for four hours and then we`re gonna re-open at 8:00 and be open til 3:00 in the morning," said Kmart store leader Mike Wilson.

Wilson says he has been gearing up for their busiest shopping day of the year and is even opening the doors earlier than expected, but he says they`re ready.

"There is a strategy involved and its beat everybody to the punch and have the best as merchandise that you can at the best prices and that`s our strategy. And we`re gonna make it happen this year."

For business owners, many are determined to beat out the competition, even if that means staying open during the holidays.

"Ya know I`m kinda used to it it our associates are used to it, I`m having six turkey dinners delivered here for our associates on Thanksgiving," said Wilson.

And although Kmart workers will be enjoying a turkey dinner at work, JC Penny`s employees will be eating in the comfort of their home.

"We are actually not going to be open on Thanksgiving day. We wanted to give our employees some time with their families," said store manager Dean Kuntz.

Some businesses are giving their employees the time off to visit their families during the holidays while other retailers are taking advantage of an opportunity to draw in customers.

"It seems necessary nowadays, the customers are here and they`re looking for those early specials and we`re gonna provide it by starting our Black Friday on Thursday. We`re gonna provide those extra specials earlier than everyone else," said Wilson.

Wilson is expecting to have record numbers for this holiday season.

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